The CMS trends that will shape e-commerce in 2025
First, what is a CMS? Simply put, a content management system is a tool that allows you to create and manage a website without having to write code. If you've ever used something like WordPress or Shopify, you've already worked with a CMS. It's basically a platform that organizes your content (such as products, images, or articles) so it looks good and works well online.
Artificial intelligence makes your store smarter
Modern CMSs are beginning to integrate artificial intelligence (AI) to make websites more personalized. This means your online store will be able to display content tailored to each user based on their interests or behavior. Platforms like HubSpot CMS and Sitecore CMS are already leading the way in this type of advancement, helping to improve customer experience and, consequently, sales.
Greater freedom with Headless CMS
A headless CMS is a more advanced option that's growing rapidly. Unlike traditional CMSs, where content and design are connected, headless CMSs allow you to manage content without worrying about how it will look. This is ideal if your business wants to display its content on different platforms, from websites to apps. Contentstack and Prismic are great examples of these platforms that give you the freedom to design whatever you want.
E-commerce is at the forefront
Platforms like Shopify are designed specifically for ecommerce, making it incredibly easy for online store owners. Additionally, new options like Rappi CMS are entering the game, focusing on facilitating product sales and delivery. With ecommerce being the center of many businesses, it's important that the CMS you choose is equipped to handle sales efficiently.
Easy-to-use SEO tools
SEO (search engine optimization) remains crucial for online stores to attract customers. CMSs like WordPress and Kentico are incorporating easy-to-use tools that help your website become visible on Google, without having to be a digital marketing expert. Having these tools built in saves you time and helps you reach more people.
More security for your customers' data
With the rise of online shopping, the privacy and security of customer data is key. CMSs are improving their protection systems to ensure user information is well protected. Platforms like Wialon CMS are strengthening these aspects, which is essential to gaining customer trust.
At EPilot, we work as Shopify Partners to help you make the most of these trends and ensure your online store is ready to grow safely and effectively in 2025.
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Sources:
- Elegant Themes: 11 Best Content Management Systems 2024.
- Content Whale: Top 10 CMS to Use in 2024.
- WPBeginner: 15 Best and Most Popular CMS Platforms in 2024.
- HubSpot Blog: Best CMS Examples for 2024.