What is SEO?

Search engine optimization (SEO) refers to the process of improving the classification (or ranking) of your site on the Google results page, and thus get more traffic to your website.

This includes creating high-quality content as well as monitoring the technical health of your site, getting links from other sites to yours (backlinks), maintaining your site's local search presence, setting the right titles and meta. descriptions, and much more.

How do search engines work?

Search engines like Google use algorithms to organize and classify content. The algorithms take into account a wide range of ranking factors to decide how “good” a page is.

In short, search engines take digital content and organize this information into "results pages." The ultimate goal is to make users happy with the results that are presented.

How does SEO work?

A large part of how it works relies on incorporating keywords into your content. Keywords are words or phrases that users enter into Google when they perform a search. The keywords on your page should be relevant to your business and ideally have a good search volume (meaning enough people are asking questions on Google that match your content).

Google works in the following stages to find and classify content:

  1. Crawling : Google uses "bots" to crawl the web and look for new or updated pages. For Google to find a page, the page must have links pointing to it. Generally speaking, the more links a page has, the easier it is for Google to locate that page.

  2. Indexing – Google then analyzes the URLs the bots discover and tries to understand what the page is about. Google will search for things like content, images, and other media files. It then stores this information in your Google index (or your database).

  3. Service – After Google has evaluated the URLs, it determines which pages are the most relevant to users' search queries and organizes them accordingly.

Do you need help with the SEO of your page? We can help you. contact us

Why is SEO important?

SEO is important because it helps increase the online visibility of your business.

Paid advertising and social media also help with visibility, but the beauty of SEO is that it can continue to drive traffic over time if set up correctly.

Therefore, search engine optimization brings "free" traffic to your site. If you publish high-quality pages that answer a user's query, they may appear at the top of the results pages.

But apart, there are additional reasons to prioritize SEO:

  • conversions
  • Get more leads
  • encourage sales

How fast does SEO work?

Search engine optimization is a long-term strategy. For your to pay off, you must implement a holistic SEO strategy, including on-page and off-page optimization.

Do you need help with the SEO of your page? We can help you. contact us

How to rank #1 in Google?

Nothing by itself will revolutionize the performance of your SEO strategy. All of the elements described above work together, and it's the combination of all the signals that Google reads that will make the needle move for you.

What is the difference between SEO and SEM?

The two main areas within search marketing are:

  • SEO – An approach that uses organic methods to appear in search results.
  • SEM – An approach that uses paid methods to appear in search results.

Although there are more details, and some sources even contradict each other, the general consensus is that SEO is related to organic search and SEM is paid.

What is an SEO in a company?

In companies, the person in charge of all organic optimization responsibilities in search engines is called SEO (Not to be confused with CEO). Basically, the subject and the teacher are abbreviated in the same way.

How to start implementing SEO?

There are free academic courses that offer certifications, and Google itself provides training and certifications for Google Analytics, which is especially helpful if you plan to track how your site is performing.

Some companies cannot spend as much time learning and implementing SEO internally. In this case, hire an agency like EPilot to take care of your SEO can be one of the least stressful ways to ensure your brand gets the visibility it deserves.

Contact us if you want to know more about SEO or if you want us to implement it for you .


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